Facebook Commerce Manager (API integration) & Feed Automation

Facebook Commerce Manager is a tool that allows businesses to manage and track catalog-based sales and promotions on Facebook. It provides all the functions you need to sell and get paid directly through Facebook.

Problem Faced

Drop-offs/poor UX and lower conversion rates due to lack of inventory updates.
Blacklisting/flagging by FB - brands are unable to run ads and lose on traffic/sales.

Solution

More frequent feed updates to Facebook so that brands don’t end up running ads on old/out-of-stock data when users click on them.

By integrating with Catalog batch API which sends updated information in batches in regular time intervals (every 30 mins).

Implementation

How can brands implement it?
By doing one time API setup on the Control Panel and filling out the required details like

App Id
App Secret Key
System User Access Token
CP Path: Marketing -> Social Networking Site Setup -> Facebook

And then configuring the feeds as per their requirements in the below screen.

Reference image:

Benefits

• Frequent product updates related to product Price and Availability on Facebook
• Less no. of product disapprovals by facebook
• Minimal / No account lockout issues by facebook
• Efficient use of ad expenses
• No losing out on traffic/revenue due to this issue