Promotions
Running promotions on an e-commerce site is a proven marketing strategy. It helps brands drive business and convince customers into shopping with them.
Anywhere Commerce+ enables you to put together the vital promotional strategies to increase recognition, customer retention, generate revenue, and form brand allegiance.
The ACP platform supports varied types of promotions and helps you create and manage them from the Manage Promotions tab from the Control Panel. It allows you to keep track of all the past promotions and upcoming ones.
You can manage promotions by adding, deleting, or even editing them from the Manage Promotion tab. It is a centralized system for planning, executing, and analyzing your marketing campaigns.
There are two different kinds of promotions: Cart Promotions and Catalog Promotions.
Cart Promotions are the promotions that get applied on the cart page based on certain conditions.
For example, a Buy One Get One (BOGO) promotion can only be availed if the customer has added two of those items to the cart.
You can gain more insights on cart page based promotions following the links mentioned below.
- Channels
- MRP Based
- Multiple Promotions on Cart
- Voucher Based
- Mapping to an external coupon
- Best Promotions
- User Groups
Catalog Promotions are shown to the users on landing pages like Home page, Category page and Product Description page. The users see the final web prices on these pages, post-application of the promotion.
You can apply Catalog Promotion to one or several products, based on the product tag, brand, SKU and other conditions.
Catalog promotions are the ones that get applied right on product showcases and product pages.
One point to remember is that promotions are not dependent on the quantity of item(s).
For example, for an End-of-Season Sale, the discounted web prices are shown on the home page and automatically applied to one or more products. Customers do not need to go to the cart page to avail this offer.
Updated almost 2 years ago