Feeds Integration

Social Feeds integration is an essential part of every e-commerce platform. This integration into your e-commerce store is a boon and indeed increases user engagement in your store. Social networks are an effective tool to increase digital traffic to your website.

Feeds help with live data display and bridge the gap between the latest product details and viewers looking for that particular product. Social feeds also inform your visitors about the price change and stock updates on your store. This additional action boosts your followers and brand awareness and keeps your website content fresh.

Integrate your e-commerce store with the world’s largest active social platforms:

Google
Facebook

Configuration

To enable the Feed Integration, please go to Marketing >> Feeds >>Feed Automation.

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Google Merchant Center (API integration)

Google Merchant Center helps you get your shop and product info into Google and make it available to shoppers across Google when they search on Google. It helps you to ensure that your product info like price and availability, is correct when shown to potential customers on Google.

Problem Faced:

Drop-offs/poor UX and lower conversion rates due to lack of inventory updates for Google ads.
Blacklisting/flagging by Google - brands are unable to run ads and lose traffic/sales.

Solution:

More frequent feed updates to Facebook so that brands don’t end up running ads on old/out-of-stock data when users click on them.
By integrating with Content API which sends updated information in batches in regular time intervals (every 1 hour).

Implementation:

How can brands implement it?
By doing one time API setup on the Control Panel and filling out the required details like:

Client Id
API Key
Google Secret Key
Refresh Token

CP Path: Marketing -> Social Networking Site Setup -> Google

And then configuring the feeds as per their requirements in the below screen.

Benefits:

Frequent product updates (Price and Availability) on Google
Less no. of product disapprovals by Google
Minimal / No account lockout issues by Google
Capture shoppers with high purchase intent
Increase in digital traffic

Facebook Commerce Manager (API integration)

Facebook Commerce Manager is a tool that allows businesses to manage and track catalog-based sales and promotions on Facebook. It provides all the functions you need to sell and get paid directly through Facebook.

Problem Faced:

Drop-offs/poor UX and lower conversion rates due to lack of inventory updates.
Blacklisting/flagging by FB - brands are unable to run ads and lose traffic/sales.

Solution:

More frequent feed updates to Facebook so that brands don’t end up running ads on old/out-of-stock data when users click on them.
By integrating with Catalog batch API which sends updated information in batches in regular time intervals (every 30 mins).

Implementation:

How can brands implement it?
By doing one time API setup on the Control Panel and filling out the required details like

App Id
App Secret Key
System User Access Token

CP Path: Marketing -> Social Networking Site Setup -> Facebook

And then configuring the feeds as per their requirements in the below screen.

Benefits:

Frequent product updates related to product Price and Availability on Facebook
Less no. of product disapprovals by Facebook
Minimal / No account lockout issues by Facebook
Efficient use of ad expenses
No losing out on traffic/revenue due to this issue