Google Merchant Center (API integration) & Feed Automation

Google Merchant Center helps you get your shop and product info into Google and make it available to shoppers across Google when they search on Google. It helps you to ensure that your product info like price and availability, is correct when shown to potential customers on Google.

Problem Faced

Drop-offs/poor UX and lower conversion rates due to lack of inventory updates for Google ads.
Blacklisting/flagging by Google - brands are unable to run ads and lose on traffic/sales.

Solution

More frequent feed updates to Google so that brands don’t end up running ads on old/out-of-stock data when users click on them.
By integrating with Content API which sends updated information in batches in regular time intervals (every 1 hour).

Implementation

How can brands implement it?
By doing one time API setup on the Control Panel and filling out the required details like

Client Id
API Key
Google Secret Key
Refresh Token
CP Path: Marketing -> Social Networking Site Setup -> Google

And then configuring the feeds as per their requirements in the below screen.

Reference image:

Benefits

• Frequent product updates (Price and Availability) on Google
• Less no. of product disapprovals by Google
• Minimal / No account lockout issues by Google
• Capture shoppers with high purchase intent
• Increase in digital traffic